• About
  • Work
  • Contact
Begson | Branding
  • About
  • Work
  • Contact

Capriotti's Sandwich Shop Inc.

Lois Margolet and her brother, Alan, started Capriotti’s in 1976. They lived in Little Italy in Wilmington, Delaware, where sandwich shops were abundant, but Lois had a dream of creating something unique. The shop began as a boarded up building beneath their apartment. They decided to name it after their grandfather, Philip Capriotti, who loved to cook.

They wanted to create a sandwich for “real turkey lovers,” so they started roasting whole fresh turkeys overnight. This concept set them apart from their competition and still does. People loved their sandwiches, and word spread about their fresh roasted turkey, quality meats and cheese, fresh rolls and produce. It was a regular occurrence to hear people saying “Capriotti’s makes the best sandwich I’ve ever eaten!”

Over time, their popularity grew and in 1987, their cousin, Diane Rizzo, joined them in opening additional locations in Delaware. Signature sandwiches, such as the “Bobbie®” and others, were introduced. The formula was so successful that franchising was offered. Today, Capriotti’s Sandwich Shops located around the country and continue the tradition started in Delaware over 30 years ago.

caps_logo.jpg
CAPS_Wall.jpg
CAPS_subs.jpg
subs_poster.jpg
CAPS_bobbie_App.jpg
Wagyu_logo.jpg
Wagyu_poster.jpg
banner1.jpg
banner2.jpg
CAPS_lightbox1.jpg
CAPS_lightbox2.jpg
CAPS_food_truck.jpg
gift_card_tree.jpg
Caps_C_logo.jpg
Caps_C_logo_sign.jpg