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Begson | Branding
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AMORROMA The Canyon Collection

It’s 1969 in Laurel Canyon, Hollywood. In the eucalyptus scented canyon you can smell the bohemian spirit as you hear the music blow through the hills.

This is the inspiration behind AMORROMA's Cruise Spring 2014 Canyon Collection which was launched at Mercedes-Benz Fashion Week Swim in Miami. Resort dresses and bikinis functioning as crop tops lend to the easy
feeling of the Hollywood hills in its hay day.

What makes this collection unique is that graphic designer Craig Holden Feinberg of Begson has taken photos directly from LA's canyons and given them new life on swimwear fabric. Designer Heather Roma then mixes Begson's prints with imported Italian materials including natural cotton lace and knit flowers covered in paint and incorporates muted tie-dyes produced in the heart of LA’s garment district. Featured in the June issue of
InStyle Magazine.

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