Founded in 2013 by Rehan Choudhry, Life is Beautiful is an inspirational music, food, art and learning festival held in the heart of Downtown Las Vegas. Spread over 11 city blocks, 4 massive stages host over 70 chart-topping musical acts.
In addition to a killer musical lineup, Life is Beautiful brings a unique twist to the festival experience. Food, art and learning are equally curated. Say so long to traditional festival fare! The Culinary Village offers food from some of the country’s top chefs and local hot-spots, and serves up specially curated craft cocktails, wines and beers. Street artists from all over the world bring new life to Downtown with specifically designed murals throughout festival grounds. The Learning Series presents talks from speakers including social innovators, business leaders, activists, technologists and artists sharing their inspirational journey to living a beautiful life.
Begson was responsible for the branding of the Art Motel and was a featured artist during the LIB festival along with creating a full wallpaper wrap installation in one of 23 rooms at the art motel. Thousands of visitors over 3 days were able to interact with the space for photo opportunities. Printing and installation by walls360.